Feb 14, 2023
Starting As an Online Gambling Affiliate – What Is a Gambling Affiliate?
If you’re reading this article then the chances are you’ve heard of the term Gambling Affiliate or some type of variant of it, you may have also heard that there’s plenty of money to be made in the industry.
So what is a Gambling Affiliate?
It’s really quite a basic concept but to understand it we need to look at it from an operators point of view. For example an operator such as Bet 365 or Party Gaming decides they would Futebol like to generate more registrations/players into one of their casinos, poker rooms or otherwise. Now, to achieve this they can obviously use the standard advertising techniques such as TV, Radio, Sponsors, and Magazines etc. The problem with this is they are usually quite costly and whilst they build the brand very effectively they are almost completely untraceable on a per registration basis. This is where affiliates have the edge. Affiliate advertisers display banners and/or text links on their own websites that link potential customers through to the operators. Each of these links are dynamically tracked and a commission can then be paid out to the referrer or affiliate based on the revenue generated from each player. This guarantees that the operator gets value for money by making sure they are not paying out without generating extra revenue and also provides individuals, affiliates & owners of websites the opportunity to take advantage of an ever growing and lucrative industry.
How do I get started as an Affiliate?
Well firstly you’ll need a website, preferable one targeted towards people who may be inclined to gamble but not necessarily. This could be a poker forum, a hints & tips site or anything related to it. Next you select a brand/operator that’s running an affiliate campaign, and finally you sign up to use the banners they provide and drive traffic through to those sites. These banners are tracked and depending on the affiliate system being used you should be able to see the number of clicks and revenue being generated from them.
So Which Operator do I go for?
There is a massive selection of operators running affiliate campaigns and all offer slightly different revenue structures. Thankfully however, there are some directory sites out there doing the hard work for you, finding the best affiliate campaigns on the internet and listing them out for potential affiliates to pick and choose from. One such site and a good place to start is which provides links to a large selection of high quality affiliate programs with descriptions outlining what separates each of them from the others.